Hotel
72%
5,398 respondents
Planning a stay
Accommodation
Hotels lead consideration, with leisure breaks the most common purpose for an overnight stay.
Evidence highlights
What the synthetic sample shows
How stay purpose, accommodation type, and booking timing shape choices.
Leisure/city break
43%
3,227 respondents
£75–125
37%
2,807 respondents
Online travel agency
38%
2,856 respondents