Value and quality

Pricing

People are looking for a sensible balance between price and quality across dining and accommodation.

Evidence highlights

What the synthetic sample shows

The relationship between price bands, value, quality, and booking decisions.

£15–30

34%

2,520 respondents

£75–125

37%

2,807 respondents

Balance price/quality

35%

2,660 respondents

Balance price and quality

70%

5,227 respondents