Google search
54%
4,071 respondents
Discovery to booking
Search Behaviour
Search is mobile-led and review-aware, while same-day decisions still make speed and clarity essential.
Evidence highlights
What the synthetic sample shows
How people discover venues and accommodation before making a choice.
Search on a smartphone
68%
5,112 respondents
Reviews essential or very important
61%
4,600 respondents
Dining bookings made the same day
31%
2,302 respondents